Become the Hospice That Referral Sources & Families Trust Most
Capture more referrals with automated educational email courses that deliver valuable content to key referral sources every week.
No more depending solely on liaison visits or hoping referral sources remember your last conversation.
Using this systematic approach will bring consistent, earlier referrals while positioning your hospice as the trusted authority.
Better Referral Relationships.
Better CAHPS Scores.
Better Care.
As a nurse and premier ghostwriter, I design, write and build Educational Email Courses (EEC's) that serve two critical purposes: building stronger referral relationships and supporting hospice families through their journey.
These courses are tailored to your specific needs, branded to your hospice organization and they accomplish 4 things for your business.
- Permission to follow up - referral sources invite you into their inbox, giving you a reason to stay connected
- Educational value - solving real knowledge gaps for professionals about hospice benefit and regulations
- Stay front-and-center - remain visible week by week as referral decisions are being made
- Reputation building - establishing expertise and trust through helpful content
Referral Sources
Physicians, discharge planners, and health and wellness directors receive educational content about the Medicare hospice benefit, eligibility criteria, appropriate timing, and the benefits of early referral—plus what makes your hospice unique.
This comprehensive communication approach puts you top-of-mind and sets you apart from competitors, making you the preferred choice when referral decisions are made.
What's the benefit to referral sources?
- Referral sources build confidence in explaining hospice & making appropriate referrals earlier
- Get high quality, ongoing, convenient professional development right to their inbox
- Free tools, templates and guides to help them be better and more efficient at their jobs
Newly Admitted Families
Hospice families receive supportive content that guides them through the hospice journey and helps them to know what to expect. These courses transform an overwhelming experience into clear guidance during a time when emotions are intense and information is hardest to process. Your families feel more informed and cared for, leading to higher CAHPS scores, stronger reputation and word-of-mouth referrals.
Benefits to hospice service
- Improve patient and family experience with timely education and support
- Boost CAHPS scores and reputation resulting in word-of-mouth referral
- Streamline hospice education & back-up the hardwork your team are already doing
Why Educational Email Courses?
An educational email course is a systematic, multi-week series of valuable educational emails delivered directly to family or referral sources' inboxes.
Hospice Referral Mastery Courses
Instead of fighting for attention during busy clinic days, you're providing helpful information when your referral sources have time to read, learn, or reference it later.
This system allows you to maintain regular touch points with hundreds of referral sources, and provides your clinical liaisons with powerful conversation starters and credibility builders.
It's a highly effective way to stay top of mind and build solid working relationships with your referral sources, especially when combined with hospice liaison visits.
Hospice Navigator Courses
These courses are tailored to patient and family education needs. Hospice Navigator courses are a comprehensive digital asset that you can use repeatedly, month after month, for every hospice admission. This resource will support and improve the patient and family experience.
Going above and beyond to support families through their journey gets noticed—improving CAHPS scores while building a reputation that results in word-of-mouth referrals.
If you want to build a hospice that's known for excellence, investing in relationships and education is a high-impact way to deliver the following:
Stronger Referral Relationships
By providing current, comprehensive hospice education, you're not just marketing your services – you're solving a real professional development need that referral sources genuinely appreciate.
Top-of-Mind Positioning
When an appropriate patient needs referral, a physician refers to the competitor who visited more recently. An automated email course means your referral source will become familiar with YOUR business, not your competitors. Your ongoing education creates lasting value that outlasts any single sales visit.
Earlier Referrals
Patients often miss out on weeks or even months of care that could’ve made a big difference. The earlier referrals are made, the better the outcomes—for both the patient and their family. If an educational email course helps you secure just ONE earlier referral per month, you've likely covered your investment while improving your patients quality of life.
Genuine Trust & Authority
Instead of "selling" your services, you're genuinely helping referral sources become better healthcare providers. This positions your hospice as the trusted expert, not just another vendor.
Hospice Referral Mastery
Every delayed referral means shorter lengths of stay, reduced revenue, and families who miss precious weeks of comfort care.
Now imagine a different scenario.
Physicians confidently identify hospice-appropriate patients early in their decline. Discharge planners expertly navigate family conversations about end-of-life care. Case managers think of your hospice first because they trust your educational support. Health and wellness directors know you as the "go-to" hospice in your market.
The only thing standing between your hospice and this ideal scenario is one missing piece: a comprehensive, automated educational system that nurtures your referral network.
An Educational Email Course changes everything.
It builds clinical confidence in hospice foundations such as eligibility and assessment across all major disease states. Your referral sources gain expertise in timing and referral processes. They master patient and family conversations through communication scripts for difficult end-of-life discussions.
Quick-reference tools give them confidence at the point of care.
The result? Professional development that helps to build credibility with patients and families during their most sensitive moments. Your referral partners become educated advocates who consistently recommend your hospice first.
How it Works?
1
Your clinical liaison delivers an educational resource with a QR Code opt-in
Your Referral source opts-in giving an email address for a free high quality Educational Email Course on hospice services
2
Your referral source gets free professional development delivered to their inbox weekly
A 6-week series of highly valuable educational emails & resources branded from your hospice - resources that help them in their work
3
Your hospice earns a reputation for excellence in hospice service
Your educational email course is so helpful that it impacts your referral sources ability to determine hospice eligibility & provide timely care and referral to patients with serious illness
The Hospice Navigator
Most families enter hospice care feeling overwhelmed, confused, and unprepared for what lies ahead.
They're drowning in medical terminology. Navigating complex emotions. Making critical decisions during one of the most vulnerable times of their lives.
Without repeated education and guidance, families experience unnecessary anxiety, make uninformed decisions, and miss opportunities for meaningful connection during their loved one's final journey.
Your hospice staff have the clinical expertise and compassionate heart to guide them. But here's the challenge: you need a systematic, repeatable way to reinforce the education your team delivers every day.
An automated Educational Email Course solves this problem.
It ensures all your patients receive the same high-quality support consistently. Families absorb information when they're emotionally ready—not just during crisis moments when nurses are present.
When families feel truly supported and clearly informed, something remarkable happens.
It shows up in your CAHPS surveys.
How it Works?
1
Your admission nurse or clinical liaison delivers an educational resource with a QR Code opt-in
Your hospice family opt-in giving an email address to receive an Educational Email Course on hospice service and what to expect.
2
Your hospice family get twice weekly emails explaining your services
A 6-week series of highly valuable educational emails & resources that set expectations and help families with answers to many frequently asked questions.
3
Your hospice gains trust and word-of-mouth referral because you go above and beyond
Your comprehensive education program is so helpful that it impacts your hospice family's ability to care for their loved one, and helps them to cope. They feel supported and well cared for.
Meet Your Ghostwriter
As a hospice RN case manager I've worked alongside physicians, discharge planners, and health directors who struggle with medicare jargon and hospice complexities...
I also know what it's like to stand in a patients home, explaining hospice to families who are so emotionally exhausted and sleep deprived that they can't absorb the information in real-time...
Drawing from over a decade of nursing experience and my love of writing and strategic communication, I've created the perfect way to bridge these gaps...
Clear communication in hospice is more than a skill—it’s an act of compassion.
Ready to scale your Hospice growth and reputation ?
Send me a message to discuss how we can transform your hospice's referral strategy?