Increase CAHPS Scores and Word-of Mouth Referrals
Your hospice has the clinical expertise and compassionate heart to guide families on their journey—but you need a systematic way to educate and support these families on repeat. I write automated educational email sequences that transform overwhelmed families into confident caregivers
Navigate hospice with confidence, clarity, and comfort
THE HOSPICE FAMILY
Educational Email Sequences
Your clinical team is exceptional. Your nurses provide compassionate, expert care. Your social workers offer genuine support. Your chaplains bring comfort in the darkest moments.
So why do families still say "No one told us what to expect"?
It's not because you're not communicating. It's because families can't absorb complex information when they're in crisis mode. They're sleep-deprived, emotionally exhausted, and overwhelmed by medical terminology. Even when you explain everything perfectly, they simply can't process it all in real-time.
This communication gap shows up where it hurts most: your reputation, your referral relationships, and your bottom line.
What if families could learn at their own pace, when they're emotionally ready?
Educational email sequences deliver gentle, digestible hospice education that arrive exactly when families need them most. Instead of trying to absorb everything during emotional crisis moments, families receive:
Your Hospice Will Experience Measurable Results
Higher CAHPS Scores
When families feel informed and supported throughout their journey, satisfaction scores improve dramatically. Better scores mean better reputations and potentially higher reimbursement rates.
Powerful Word-of-Mouth Marketing
Confident, informed families become your best advocates. They share their positive experience with friends, family, and healthcare providers, generating organic referrals.
Competitive Differentiation
While competitors rely on basic brochures, you'll offer systematic family education that positions your hospice as the clear choice for families who value being truly informed.
Stronger Referral Relationships
When referring physicians hear positive feedback from families about your educational support, they gain confidence in your organization and refer more frequently.
Reduced Staff Burden
Fewer repetitive educational calls, decreased after-hours emergencies, and families who understand the process mean your team can focus on direct patient care instead of crisis management.
Improved Length of Stay
When families understand hospice philosophy and benefits early in their journey, they're less likely to seek aggressive interventions that can interrupt care or lead to revocation.
If these sequences help extend your average length of stay by just 2 days per patient, the revenue impact pays for itself many times over. Everything else—improved reputation, staff satisfaction, family confidence—is pure upside.
THIS IS
The Value of Clear Compassionate Patient Education
Consider what family confusion and anxiety is currently costing your organization: increased phone calls to nursing staff, longer family meetings, delayed care decisions, lower satisfaction scores, and staff burnout from repeating the same educational conversations. If each of your nurses spends just 2 hours per week answering frequently asked family questions, that's easily $15,000-20,000 per year in staff time that could be redirected to other aspects of direct patient care.
More importantly, uninformed families make decisions based on fear rather than understanding, leading to unnecessary emergency room visits, hospitalizations, family conflicts, and missed opportunities for peaceful, meaningful final moments. The emotional and financial cost of educational gaps is immeasurable.
A full-time family education coordinator with the skills to create, manage, and optimize this type of comprehensive educational program would cost $65,000-80,000 annually, plus benefits—and you would need to find someone with the clinical knowledge and writing expertise to create the content.
Instead, you can implement a professionally-crafted sequence that works 24/7 to support your families, requires minimal ongoing maintenance, and immediately positions your organization as the area's most family-focused hospice provider.
process guide
Step by Step
1.
Use the Contact Me button to get in touch. I will send you some available times to set up a zoom call and discuss your needs.
2.
We will discuss the best options for your hospice and I will send you a contract, invoice and an intro questionaire.
3.
I will send you a project outline so you can see and follow progress until sequence completion.
Why choose me?
A unique blend of skills that are hard to find
Catriona has a very unique blend of skills that are hard to find. She has a strong background in healthcare, nursing with clinical experience and she is also an experienced writer. She knows the ins and outs of hospice and has done a fantastic job on our project.
James
clinical experience
Over a decade of nursing experience in varied disciplines, I have no learning curve when it comes to HIPAA
Experienced Ghostwriter with copywriting training
In the top 1% who write on LinkedIn
5+ years of hospice experience as an rncm
I've been in the trenches. I've listened to families' frustrations, and talked countless people through hospice services.