Stop Chasing Referral Sources. Start Educating Them.
What if every physician, nurse practitioner, and discharge planner in your market had instant access to clear, comprehensive hospice education – delivered by your hospice directly to their inbox?
The Hospice Referral Mastery Course
When referral sources receive free valuable educational content from you that enhances their professional development, making their jobs easier, you become their trusted go-to hospice—the one they think of first when patients need compassionate end-of-life care.
Automated educational email systems keep your hospice in front of key referral sources every week with helpful, professional content that builds trust and drives referrals. The goal is that these busy professionals have a systematic way to learn everything they need to know to confidently identify appropriate patients, have difficult conversations, and make successful hospice referrals - all without attending lengthy trainings or seminars. And it's thanks to your comprehensive educational email approach.
So while other hospices are making scattered visits trying to educate busy healthcare professionals about hospice basics, your liaisons are focusing on building strategic relationships knowing that they have the background support of automated email systems that are keeping them top-of-mind and positioning your hospice as the trusted expert.
The Hidden Problem Costing You Hospice Referrals
Right now, healthcare professionals in your market are making critical end-of-life care decisions based on incomplete information, outdated assumptions, and uncomfortable uncertainty about hospice services.
- Physicians delay referrals because they're unsure about Medicare eligibility requirements.
- Discharge planners choose competitors they've heard from recently, not necessarily because they are the best provider.
- Nurse practitioners avoid hospice conversations because they lack confidence in explaining benefits to families.
- Wellness directors in assisted living facilities miss referral opportunities due to misconceptions about hospice regulations.
The result? Appropriate patients aren't getting timely hospice care, families are struggling unnecessarily, and your hospice is losing referrals to competitors who simply stayed "top of mind" longer.
Most healthcare professionals learned about hospice in medical/nursing school years ago, but hospice regulations, Medicare guidelines, and best practices have evolved significantly. This knowledge gap is your opportunity.
By providing current, comprehensive hospice education, you're not just marketing your services – you're solving a real professional development need that referral sources genuinely appreciate.
The Traditional Approach Is Flawed
Your clinical liaisons are working harder than ever, making countless visits to educate the same referral sources about the same basic hospice concepts. But here's the problem:
- Healthcare professionals are busier than ever – they have 3-5 minutes max for your visit.
- Information overload – they forget key details within days of your presentation.
- No reference materials – when they need hospice information most (during patient assessments), your business card doesn't help.
- Competitor interference – other hospices are visiting right after you, diluting your message.
- Inconsistent messaging – different liaisons may present information differently.
What Makes a Hospice Educational Email Course Different from Regular Marketing?
Traditional hospice marketing focuses on YOUR services:
Educational email courses focus on THEIR needs:
The difference? Educational content makes referral sources better at their jobs, while traditional marketing just adds to their inbox clutter.
Real Results: What Happens When You Lead with Education?
Traditional marketing approach:
- Liaison visits busy physician's office
- Gets 3-minute meeting between patients
- Shares basic hospice information
- Leaves business card and brochures
- Physician forgets details within days
- When appropriate patient appears weeks later, physician refers to competitor who visited more recently
Educational Email Course approach:
- Physician opts in to receive hospice education series
- Receives weekly educational emails with practical tools
- Downloads "Hospice Eligibility Quick Reference" to desktop
- Three weeks later, evaluating elderly patient with multiple co-morbidities, references your educational materials during assessment
- Confidently discusses hospice option with family
- Refers patient to your hospice because you've been the educational resource
The key insight: Education creates lasting value that outlasts any single sales visit.
What You Get With
The Hospice Referral Mastery Course
Transform your referral partners from uncertain to confident hospice advocates
PREMIUM PACKAGE ONLY - 6 MONTH Follow-up nurture sequencE
After the 6-week educational course, I will create an ongoing monthly newsletter sequence for 6 issues that continues providing value, shares success stories, introduces your team, and maintains regular touch-points with referral sources. This transforms one-time course participants into long-term brand advocates.
THIS IS
The Value of Referral Source Confidence
Consider what uncertain referral partners are currently costing your hospice: late referrals that reduce length of stay, missed referral opportunities that go to competitors, time spent on education calls that could be automated.
If your average length of stay increases by just a few days per patient due to earlier, more confident referrals, that's a significant increase in revenue and better care for your patients. A single physician who becomes more confident in hospice referrals could likely refer 2-3 additional appropriate patients per month.
The alternative is hiring a full-time liaison nurse at $75,000-90,000 annually plus benefits to provide this level of ongoing education and support—and they'd still need the educational materials, reference guides, and systematic approach to be truly effective.
Most importantly, better-educated referral partners mean patients and families receive hospice care when they need it most, rather than in the final days when opportunities for comfort and closure are limited.
IT'S TIME TO CHOOSE
The Hospice Referral Mastery Course
Increase Early Referrals & Improve Referrer Confidence
Package #1: The Hospice Referral Mastery Course Foundation Package — $3,200
- Complete 6-week email course for referral partners
- High converting Opt-in Landing Page design
- Automated Delivery System Set-up
- Disease-Specific Eligibility Quick Cards
- Conversation scripts and communication templates
- Simple analytics and tracking tools
Package #2: The Hospice Referral Mastery Course Premium Package— $4,800
- Everything in Foundation package
- Monthly blog posts for your website (6 posts total) that referral partners can reference and share with colleagues
- Monthly newsletter educational topic updates (6 newsletters)
To transform your referral network from hesitant, sporadic referrers into confident hospice advocates who consistently identify appropriate patients and make timely referrals, the premium package will be a 6-month education and relationship building process.
Building confident, educated referral partners who consistently think of your hospice first!